Intent-driven Search - Explorations in a New Paradigm for Search

21 May
Thursday, 05/21/2009 7:00am to 8:00am

Hadar Shemtov, Director of Research, NLP
Yahoo! Labs

Computer Science Building, Room 151

Faculty Host: James Allan

In the last few years more and more effort has been invested in innovating around the paradigm of using verbatim keywords to execute users' searches. In some cases this is manifested in increased reliance on query-rewriting, expanding along the semantic dimension of the user intent; In others, it is an effort to understand the user's underlying task much more deeply, which is a pragmatic dimension of intent. In this talk I will describe new technologies developed in Yahoo! Labs, and the Search Sciences team. I will cover a variety of topics, including data-mining processes needed to drive the new paradigm, a set of experiments that the Search Sciences team has been running in this new area of exploration, and a few innovative product concepts. I will share results and explain the potential the new paradigm represents, to improve the search experience.

Bio: Dr. Hadar Shemtov is currently the head of the Search Sciences Lab at Yahoo! Before joining Yahoo!, Hadar was a researcher and a lab manager at Xerox PARC, where he worked in the area of Natural Language Processing, and its intersection with Information Retrieval. Dr. Shemtov holds a PhD in Computational Linguistics from Stanford University.

Refreshments, compliments of Yahoo! Academic Relations