CSSI Lunch Series- The Learning Curve of Design Work

16 Oct
Friday, 10/16/2015 12:30pm to 2:00pm
Computer Science Building, Room 150/1
Special Event
Speaker: Christoph Riedl

Abstract:  Much is known about learning curves of production work, characterized by improvements in meeting technical measures of performance. In contrast, little is known about learning in the context of design work, characterized by social measures of performance, even though design work is of increasing interest to organizations. To characterize the design learning curve, we drew on data from over 170,000 design submissions to a online platform hosting design contests over a ten year period. While the design learning curve mirrored production learning curves, it was also characterized by a periods of initial investment prior to realizing returns from experience and in our empirical setting saw a rate of progress of about half of typical production learning curves. We provide results on the role of constraints on the shape of the learning curve, and we discuss the implications of design learning curves for theories of innovation, theories of individual and organizational learning, and for the practice of design.
Co-authored with Victor P. Seidel, Babson College and Harvard SEAS

Bio:  Christoph Riedl is assistant professor for Information Systems at the D'Amore-McKim School of Business at Northeastern University. He also holds an appointment at and the College of Computer & Information Science and is a core faculty at the Network Science Institute. He is a fellow at the Institute for Quantitative Social Science (IQSS) at Harvard University. He is recipient of a Young Investigator Award (YIP) for his work on social networks in collaborative decision-making. Before joining Northeastern University he was a post-doctoral fellow at Harvard Business School and IQSS. He received a PhD in Information Systems from Technische Universitat Munchen (TUM), Germany in 2011, a MSc in Information Systems in 2007, and a BSc in Computer Science in 2006. His work has been funded by NSF and published in leading business and computer science journals including Management Science, Communications of the AIS, and International Journal of Electronic Commerce.

Lunch will be provided, beginning at 12:00
Talk begins at 12:30