Faculty Recruiting Support CICS

Elevator Pitch Practice in a Virtual Environment

Start a conversation

with a confident introduction

Throughout your job search and career, you will find that it's important to be able to succinctly and effectively introduce yourself. This skill is famously referred to as the "elevator pitch" because you should be able to start and end in the time that you typically spend in an elevator (30-60 seconds).

A great elevator pitch is tailored to the situation, well-rehearsed so that it sounds natural, and most importantly, memorable enough to encourage future discussion.

Virtual Elevator Pitch

An elevator pitch is a common practice at an in-person career fair, but it can also work very well in a virtual setting.  Look at it as an opportunity to start a 1:1 employer meeting with confidence, which will set the tone for the rest of your conversation.  Here are some helpful tips:

Step 1: Intro

  • Remember good eye contact and a smile.  This is an important step, as you can't shake hands.
  • Prepare for your day.  Business casual dress is usually preferred.  Make sure to either use a Zoom background or to be in a nice, neat space
  • Share your name (slowly if difficult to pronounce)
  • Let them know your education credentials (major, degree, etc.)

Step 2: Relate

  • Demonstrate that you've researched the company ahead of time (reference news, specific programs, or personal connections)
  • Earn their attention - something memorable that will focus their attention

Step 3: Skills

  • Pick one of your top, most relevant skills
  • Use the S.T.A.R. framework (situation, task, action, result) to exemplify your skill
  • Articulate your value - answer "so what?"

Step 4: Ask

  • Tell them what you want (i.e., an interview, internship, job, more info, etc.)
  • Ask them about "next steps" (pay special attention to timing)


A strong elevator pitch is a useful resource, both for your job search and professional development. Keep working to improve it as you gain additional experience.

Here is a useful resource for practice.  Just login with your UMass credentials to make a copy and edit.

Example: Career Developer Larry Tseng

Hi, my name is Larry Tseng, and I am a student studying Computer Science and Business Management at UMass Amherst. 

I have multiple years of experience developing full-stack web and mobile applications from internships across the Boston area. For example, this past summer, I worked with Savant Systems' manufacturing team to automate quality control tests, speeding up the production output for a few of their smart-home devices by 500% with a custom-designed application.

In addition, I am a strong team player and have collaborated with others on many of my previous projects.

Next summer, I want to be able to further develop my technical and managerial skills through software engineering or business internships.