Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 00:10:44 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Mon, 08 Dec 1997 18:18:55 GMT Content-Length: 3166 Toastmaster Press Release

Toastmaster Expands Toaster Oven Line With Bagel Units

Editor Contact: Charles Williamson, Manager, Communications

COLUMBIA, MO Dec. 1- An expanded line of Toaster Ovens featuring bagel settings will be unveiled at the International Housewares Exposition in Chicago this January. The marketing of the new models will prominently feature their usefulness with bagels.

"The rise in the popularity of bagels over the last few years is phenomenal," noted Scott Thrasher, Senior Vice President of Sales and Marketing. Robust sales of our Bagel Perfect toasters have demonstrated to us that consumers are looking for appliances specifically targeted for use with bagels." The Bagel Perfect(tm) line of toasters, introduced by Toastmaster last year, features a special bagel switch that prevents the crust side of a bagel from being over-toasted.

The new toaster ovens have indications for bagel settings on the controls and draw attention to their bagel functions on the cartoning and point of sale material.

Among the introductions is a six-slice cool touch unit which will be the largest cool touch toaster oven on the market. Along with the other new models in the line it will feature knobs of Toastmaster's patented Soft-Tech(tm) material to provide a tactile feel to the controls.

"We are endeavoring in all new designs to make products that are user friendly," said Thrasher. "We have worked with a consultant to address the ergonomics issue, and that focus is beginning to manifest itself in our new products."

The new six slice unit is model 398 and carries a suggested list price of $98.95. Toastmaster's new toaster oven line can be seen at booth 3054 at the 1997 exposition.

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