Date: Fri, 19 Dec 1997 04:04:42 GMT Server: WebSitePro/1.1h Accept-ranges: bytes Content-type: text/html Last-modified: Mon, 15 Dec 1997 20:51:35 GMT Content-length: 5084 About Gibson

Whether you're a child, a young adult, or "slightly" older, you'll feel right at home with Gibson Greetings. We've made it our business to find out more about you so we can better provide the products you not only need, but want. Recently we've launched one of the most comprehensive consumer studies in the industry to discover who you are, what you like, and what products you want to buy. That information is used to steer new concepts and new product development. Plus, we're using it to refresh and upgrade our existing product lines. What we've discovered about you will feed into a continuing stream of new product concepts, ranging from new card lines to variations on the traditional greeting card product configuration and to licensed product ideas that create strong new Gibson connections to consumers.

Kids
 We are kids.  Children and teens from age 0-17. You could count us on one hand if you had 57 million fingers.  We like to do stuff that's fun.  Like spend 165 billion dollars a year. We like things that are bright, colorful, creative and unique. We don't like boundaries.  It's more fun to color outside the lines.  If you want to appeal to us, keep up. We grow, change and evolve by the minute.

 

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Generation X
 We are 78 million individuals born between 1961 and 1980.  Combined we make over 1 billion dollars a year, which we use to buy things that are smart, ironic, irreverent and environmentally correct. Things that speak our language without trying too hard to speak our language.

 

Boomers
We're 60 million of the most influential consumers in the world, and have been for the last 20 years. We've made a lot of money, but paid a price - time.  Now, more than ever, we cherish strong family ties and personal growth. We're nostalgic, with a need for strong reminders of a simple time.

 

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Before 1946
 We were born before 1946 and are 65 billion people. We act and feel younger than our years. In fact, we account  for 25% of all toy sales (okay, they're mostly for our grandkids). If you want to appeal to us, give us a good deal -- we love coupons. The best thing about aging is we now  have more time and more disposable income to do what we enjoy.

 

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Gibson Greetings, Inc. - 2100 Section Road. - Cincinnati, Ohio 45237 USA - Phone 1-800-345-6521

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