Server: Netscape-Enterprise/2.01 Date: Fri, 19 Dec 1997 13:37:13 GMT Accept-ranges: bytes Last-modified: Fri, 21 Nov 1997 12:35:10 GMT Content-length: 4038 Content-type: text/html About Gadzooks, Inc.

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About Gadzooks

Gadzooks, Inc., is a leading specialty retailer of casual apparel and related accessories for young men and women principally between the ages of 13 and 19. The Company currently operates 250 stores in both metropolitan and middle markets in 30 states throughout the Southwestern, Midwestern, Southeastern, Mid-Atlantic and Northeastern regions of the United States.

 The Company was incorporated in Texas in 1982, its executive offices are located at 4121 International Parkway, Carrollton, Texas 75007, and its telephone number is (972) 307-5555. The Company opened its first store in 1983 and grew to 33 stores by the end of fiscal 1991. During fiscal 1992, the Company significantly accelerated its store expansion program, growing to 183 stores by the end of fiscal 1996.

 Gadzooks’ expansion strategy is to continue to open stores in enclosed shopping malls in both metropolitan and middle markets in its existing regions, and the Company is considering expanding into other regions of the United States. The Company believes the broad appeal of the Gadzooks’ concept enables it to operate successfully in diverse geographic and demographic markets.

 The Company’s merchandising strategy is to offer a broad range of brand name casual apparel and accessories to both male and female teenagers. The Company’s emphasis on brand names is based on its belief that its customers shop primarily for recognized labels and fashions. The Company’s merchandise includes high visibility names such as JNCO, 26 Red, Dr. Martens, Oakley, and other popular fashions and brand name merchandise. The company concentrates on merchandise that appeals to the mainstream teenager rather than relying on "cutting edge" products. The Company believes this strategy is consistent with its philosophy of responding to its customers’ fashion preferences as opposed to attempting to establish fashion trends. By offering merchandise for both sexes, Gadzooks believes it serves a much broader customer base than many of its specialty store competitors. The Company’s merchandise assortment includes woven and knit tops, jeans, shorts, junior dresses, swimwear, t-shirts, footwear, sunglasses, watches, costume jewelry, and other accessories.

 Gadzooks’ stores are designed to create a high energy, fun environment using neon lighting, television monitors featuring popular music videos, and the Company’s signature Volkswagen Beetle. The Company believes its entertaining store design encourages customers to visit the stores more frequently and to shop in the stores for longer periods of time. The Company’s existing stores are located in enclosed shopping malls and average approximately 2,200 square feet.

 

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© 1996 Gadzooks, Inc.