MIME-Version: 1.0 Server: CERN/3.0 Date: Thursday, 18-Dec-97 12:29:46 GMT Content-Type: text/html Content-Length: 3028 Last-Modified: Monday, 30-Dec-96 22:38:07 GMT
J.P. Morgan's worldwide advertising campaign is designed to increase awareness of the firm's broad capabilities and aims to reach a wide range of current and potential clients.
"J.P. Morgan can deliver more valuable services to more clients than at any time in our history," said the firm's chairman, Douglas A. Warner III. "Advertising will help us communicate the relevance of our capabilities to a wide variety of target audiences."
The campaign, which will run initially in major English-language business and financial publications worldwide, seeks to strengthen the link between J.P. Morgan's overall reputation for excellence and the expanded range of products, services, and skills that the firm brings to its clients today.
Access to capital More ways to raise it, more strategies to unlock it.
Raising equity More support for your stock offerings.