Our Mission and Values
Protective Life Corporation provides financial security through life
and health insurance and investment products. Our vision is to enhance
the quality of life of our customers, our stockholders, and our people.
We hold to three preeminent values - quality, serving people, and growth
- which by tradition and choice transcend all others. They are the foundation
of our aspirations, our plans, our best energies, and our life together
in this Company.
Quality
The heart of quality is integrity. Quality is the cornerstone on which
all our activity rests - quality products, services, people, and investments.
We strive for superior quality and continuous quality improvement in everything
we do.
Serving People
Serving people is vital. We find our ultimate reward in serving and
supporting three groups:
Customers: Our customers come first. We prosper only to
the extent that we create long-term relationships with satisfied customers.
We do so in discerning their needs and responding to them; in providing
high value, distinctive products; in prudent investment of policyholder
funds; in systems, information, and counsel which help our customers solve
problems; and in prompt, accurate, innovative, and courteous service which
is the best in the business.
Stockholders: Our stockholders provide the equity essential
for our success. We are stewards of their investment and must return a
profit to them. Profit is essential for implementing our commitment to
quality, serving people, and growth. It is a critical measurement of our
performance. Our objective is to rank at the top of the industry in long-range
earnings growth and return on equity. Protective People:
The accomplishment of our mission depends on all Protective people working
together. We want our people to enjoy their work and take pride in Protective
Life, its mission and values. We are committed to opportunity and training
for all to help us fulfill our potential; open, candid communication; the
input, initiative, and empowerment of all our people; the encouragement
of one another; and creating a place where a zeal to serve our customers,
stockholders, and each other permeates the Company.
Growth
We are dedicated to long-term growth in sales, revenues, and profit,
not only for our stockholders but also for personal growth and development
of Protective people. We achieve growth through resourceful marketing,
superior service, and acquisitions. Growth is critical for improving quality
and serving people. It is essential to maintaining a position of strength
in our marketplace and attracting and retaining high caliber people.
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