Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 22:36:13 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Thu, 04 Dec 1997 20:55:14 GMT Content-Length: 6860
BUSINESS NEED: COST-EFFECTIVELY TARGET CONSUMERS VIA THE INTERNET There is often apprehension about the effectiveness of a new medium. One such new medium is the Internet, which happens to be the fastest growing consumer medium in history. 12,000 new users log on each day! Retailers can take advantage of this new medium as it evolves, learning its benefits and capabilities. Developing an Internet strategy can provide knowledge and growth to their business. Catalina Marketing Corporation formed a new division, SuperMarkets OnlineTM, to meet these needs. The SuperMarkets OnlineTM website (http://www.supermarkets.com) is the first cooperative Internet site for packaged goods manufacturers and retailers. Its cost effective, provides turnkey execution, has participation from leading national manufacturers, and allows you to obtain valuable feedback about the Internet, your products, and your consumers. SuperMarkets Online also provides you with unique targeting capabilities that cannot be achieved with traditional promotional/advertising mediums. |
RECEIVE DIRECT CONSUMER FEEBACK FROM THIS NEW, INTERACTIVE MEDIUM
Never before has it been so easy to get feedback from consumers. With the click of a mouse, consumers can send an e-mail message telling us what they think of your company or products. SuperMarkets Online can relay this information to you in a timely fashion, allowing you to quickly react and make decisions that will meet your consumers needs. The nature of this interactive medium allows the dialogue to be two-way. You, in turn, can send a message or offer to a particular consumer in response to their feedback.
TAILOR YOUR INTERNET OFFERS WEEKLY TO TEST THIS MEDIUM
The Internet continues to grow at a rapid pace. Most of your competitors are realizing that they need to establish a presence on the Internet. SuperMarkets Online provides you with the flexibility to learn how to use this medium effectively. Each week you can change your web page and tailor it to your needs. Examples of things that have been done by some of our current retail partners: run a sweepstakes, offer an Internet-exclusive coupon, post your frequent shopper card application, or simply list your weekly store specials as published in your circular.
GAIN MORE EXPOSURE FOR YOUR CATALINA PFP PROGRAMS
As an added benefit, all of the Pay-For-Performance programs run through Catalina Marketing Corporation are posted weekly on the SuperMarkets Online site. This increases the number of impressions for each PFP offer and drives more traffic into your stores.
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