Date: Thu, 18 Dec 1997 06:27:30 GMT Server: Stronghold/2.0.1 Apache/1.2.0 Connection: close Content-Type: text/html BIG ROCK BREWERY: Big Rock's Philosophy
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Big Rock's Philosophy

In 1985, our founder, Ed McNally, predicted that Calgary needed a brewery that would provide consumers with "real" beer brewed to the European tradition - with no additives, no preservatives and no pasteurization. Big Rock Brewery was one North America's first micro breweries and has continued to grow ever since. Excellent people, superior quality and world class beer have been Ed McNally's formula for success.

Big Rock produces nine brands which all adhere to the Bavarian Pure Beer Laws of 1516 - The Reinheitsgebot. Big Rock beer contains only water, yeast, hops and barley malt. No additives or preservatives are used, emphasizing freshness and natural composition. Our ales are brewed in small batches under the careful supervision of expert German Brewmaster Bernd Pieper. Unpasteurized to ensure flavour and freshness, "best consumed before" dates are provided on each container.

It is a relatively recent phenomenon that people have been drinking lagers and pilsners. Throughout history, ale has always been the most popular form of beer. Big Rock Brewery understands that and has reintroduced Ale made in the classical, traditional and natural style of years gone by. We felt, and have been proven correct, that there is a place in the market for unpasteurized ultra premium ale.

Above all, as a primary tenet of corporate philosophy, Big Rock is dedicated to the very best quality in the world.

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Big Rock Brewery
5555 76th Ave S.E., Calgary, Alberta, Canada, Phone: 403-720-3239, Fax: 403-236-7523
ale@bigrockbeer.com

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